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May 31, 2007

« By the Numbers: Talent Clusters for Mid-Sized Metros (500K-250K) | Main | It's All Connected »

A little article in yesterday's WSJ, highlights how even the most popular companies are having to alter their plans/strategies in order to attract the most talented. Here is the blurb:

"One trend affecting those markets: Some traditional Silicon Valley employers have been looking for space in San Francisco because they have found their younger work force prefers an urban environment to the sprawling tech campuses. Google Inc., based in Mountain View, Calif., already subleased space at San Francisco's Hills Plaza from Gap Inc."

posted by David

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Wendy

Interesting. I'm surprised it hadn't happened before in the Bay area. Satellite campuses in the city centre (if you follow the paradox).

Electronic Arts had to do that a few years ago in Vancouver. They purchased Black Box Games because they wanted the talent and the technology. The Talent didn't want to move from working Downtown to working at the giant Electronic Arts studio in the suburb of Burnaby (which is hardly distant, but is somewhat isolated).

So Electronic Arts leased the top 4 floors of the newest office tower in town (waterfront, spectacular views incidentally), moved the former Black Box group there along with some of their finance/executive/legal staff who benefit from being downtown.

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