While there is a bias towards young adults, the number of people dropping land-line phones for cell phones is increasing. A new survey by the federal government finds that more than 25% of young adults have only cell phones. Moreover, the portion of adults with only cell phones grew more than 2% in the latter half of the year and is now nearly 12% of all adults.
This finding not only has implications for researchers and emergency services, but also for telemarketers and marketers in general as potential customers use mobile, technologically advancing devices to communicate, shop, and enjoy content.
Have you dropped your land-line? Why or why not?
posted by David