In addition to seeing hybrids all over the place, I see a lot of Zipcars and Flexcars in metro areas. (To be honest, it bothers me that they get reserved spots with no meters in many towns, but I digress.) This new model of car ownership/use, the sharing model, seems to be taking off and many innovative organizations are getting on board.
Equity Residential Properties, a huge publicly traded apartment building operator, recently inked a deal with Zipcar to provide cars and spaces at some of its properties. Today's WSJ (sub req'd) features an article by Darren Everson highlighting how Zipcar is 'driving' into the college market by inking deals with Universities to put cars in and around campuses.
Perhaps Detroit's long suffering car makers should think about this new model of ownership in trying to revive US sales/revenues? With many of the user's of car share services in college and just starting their careers, this seems like a growing consumption trend that Detroit would want to take advantage of?
posted by David