Prime Minister Gordon Brown and the culture secretary, Andy Burnham, today unveiled the action plan, Creative Britain: New Talents for the New Economy, in what the government is labelling the first-ever comprehensive, state-supported plan to move the creative industries from the "margins to the mainstream of economic and policy thinking" in the UK.
The action plan outlines 26 commitments for both government and the creative industries to nurture talent, create jobs and to drive the UK's international competitiveness.
One of the initiatives is to develop a new annual World Creative Business Conference that will act as the "centrepiece" of an international push to make the UK the "world's creative hub".
"We need to give our creative industries a powerful global presence and the opportunity to compare themselves with the very best in the world," the government said. "We hope [it] will become the equivalent of Davos [World Economic Forum] for the creative industries."
Our vision is of a Britain in 10 years' time where the local economies in our biggest cities are driven by creativity," said Burnham.
Wow. Somebody is really doing it.