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March 02, 2007

Richard Florida

Creative LA

« Mega-Cities, Mega-Problems | Main | Dayton Gets Creative »

Welcome to the club, Los Angeles.  The LA Times writes:

"What do the strapless bra, Bugs Bunny and the Cobb salad have in common?  Along with Barbie, Hula Hoops and the latest version of the Volkswagen Beetle, they were all "born" in Southern California's creative infrastructure that generates billions of dollars annually for the area economy.  All told, the creative economy accounted for about 1 million in direct and indirect jobs, generating $140 billion in sales in Los Angeles and Orange counties, according to the study by the nonprofit Los Angeles County Economic Development Corp.  The report underscores how the creative sector extends beyond Hollywood's glamour, making it a key, sometimes underappreciated, driver of the region's growth."

Their kickoff  report is here  (hat tip: Gary Gates, Elizabeth Currid).

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