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March 05, 2007

Richard Florida

The Design Economy

« Do Schools Kill Creativity? | Main | Quote of the Week »

Ideo_design_cool_concept Thomas Fisher, Dean of the University of Minnesota's new School of Design:

"The idea of the design economy is that, for developed countries like ours, which cannot compete in a global marketplace on price or even quite often on the quality of a product, we have to compete on the basis of innovation, creativity and imagination, which takes you to design. By design, I don't mean just aesthetics but function and cultural adaptability."

More here.


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