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May 24, 2007

« By the Numbers: Top Talent Clusters for Medium-sized Regions | Main | Battle of the Book Titles »

In marketing circles, green is the new black right? Drive a Prius, buy organic, and now, when home shopping, you must use an 'Eco-broker.' Check out this article by Lauren Tara LaCapra at RealEstateJournal.com. From the piece,

"More than 1,000 agents have taken a $395 course offered by a former U.S. Department of Energy official on the basics of what makes a house green -- one that conserves energy and is close to public transportation, for example. After taking the course, they then can advertise themselves as "EcoBrokers" on their business cards and Web sites. Though that's a tiny 0.3% of all U.S. real-estate professionals, similar initiatives are popping up to raise awareness and take advantage of wider public acceptance of issues such as global warming and growing concern about higher energy costs."

posted by David


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