The Car of the Creative Class

The Creative Class clearly brings its own ethos to work, leisure, cities, and consumption. From the San Jose Mercury News (hat tip: ValleyWag), The Prius is the number #1 selling car in Silicon Valley. Thats right, the large US metro with the greatest % of CC in its workforce has made the Prius its car of choice by buying more Prii in June than any other model. "That puts the Prius ahead of Toyota's Camry and Corolla and Honda's Accord and Civic, all cars that outsell the high-mileage, gas-electric sedan nationwide."

"Are we ahead of the curve, or what?" asked Rod Diridon, executive director of the Mineta Transportation Institute at San Jose State University, and a Prius owner.

The Prius' newfound status reflects the continued greening of Silicon Valley. Diridon listed sustained higher gas prices, the availability of carpool-lane stickers for solo Prius drivers - no more are being issued - and the intelligence of local residents as factors in the Prius' popularity."

posted by David