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December 28, 2007

« Turning Blue | Main | The New Geography of Real Estate »

Click here, ugh.


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Michael Wells

Stop that Forbes! You don't see Fortune doing lists like that!

Actually, if you get past the juvenile Playboy approach, the list makes sense. Notice the high number of Creative Class cities included: Denver, Portland, Seattle, Boise, DC. So forget the stupid assumption that contraceptive purchases correlate with amount of sexual activity, and think about what it does correlate with:
• Young educated people who are putting off families until later in their lives.
• People choosing the number and spacing of their children.
• Younger (at least pre-menopausal) women who fit the above two.
• Numbers of gay men (condom purchases). Assume gay women don't buy many contraceptives, that's harder to capture.

An interesting indicator, I wonder where the rest of the Creative Class lists fit in.

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